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I've Spent My Career Inside Your Industry. Now I Help Firms Like Yours Grow.
"Allison's creative marketing leadership and ability to drive cross-department collaboration has left an indelible mark on our teams, our brand and the growth of our business." -- Adam Bruckman, CEO, OneDigital
Whether you partner with me as your executive marketing consultant or your Fractional CMO, I provide the leadership, the vision and the expertise you need to achieve your next level of business growth.
I spent more than a decade as a senior marketing executive at OneDigital, one of the fastest-growing employee benefits, insurance, and financial services firms in the US. During that time, I led marketing through growth from $60M to $1B in revenue, supported the integration of hundreds of acquisitions, and built the go-to-market strategy for OneDigital's Financial Services division — including retirement and wealth management.
Notable during my tenure with OneDigital:
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launch of the Customer Experience initiative,
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development of the Field Marketing organization,
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launch of the Challenger Commercial Strategy,
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development of the Bold Talk Series,
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development of organizational Rallying Cries,
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rebrand of Digital Insurance and Digital Benefit Advisors to OneDigital
I've been in the room when a CGO can't get a straight answer from marketing about what's driving growth. I've been the person who had support integration of hundreds of acquired firms into a unified brand. I've built the marketing engine that took a benefits firm from $60M to $1B. That's what I bring to your firm.
--Allison Lantieri
Marketing Leader
I've built and led marketing teams inside high-growth employee benefits and financial services firms — not as an outside agency, but as an embedded leader who understands the pressure of organic growth targets, producer expectations, and M&A integration timelines.
Strategy Builder
I build marketing strategies that your CGO, producers, and advisors can actually use — commercial playbooks, sales enablement programs, events strategies for HNW prospects, and content that demonstrates consulting expertise rather than commodity messaging.
Change Management Expert
Growth through acquisition only works if marketing keeps pace. I specialize in unifying fragmented marketing teams post-acquisition, building shared operating rhythms, and getting newly acquired offices aligned to the parent brand without losing what made them successful.
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5 Things to Know about Allison
She's a marketer who speaks CGO.
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Allison has been mentored by CEOs, COOs, and Chief Growth Officers inside the fastest-growing benefits and financial services firm in the country. It's defined how she approaches every engagement.
Mentoring the next generation of marketers fills her bucket.
Allison coaches marketers who may be early in their careers and don't have access to a strategic leader. "Allison has been an exceptional mentor to me as I've advanced as a marketer and business leader. She's not only a strategic thinker at the forefront of growth marketing and branding, she's also an insightful, confident, caring leader. Allison is the first person I reach out to when I need advice." --Stacey Kennedy, Sr. Director, Healthcare Vertical, Focal Point, LLC.
She loves storytelling and the stage.
In addition to her communications degree, Allison also holds a B.A. in theater and spent many seasons in summer stock and at regional theaters. One of her differentiators is how she uses the power of storytelling to inspire hearts and minds as a strategy to drive growth.
Pride of place is a compelling force in the name of her business.
North Woods Consulting refers to both the historic North Maine Woods of her home state and her family farm, carved out of a gorgeous parcel of pines on Maine's Midcoast. A portion of NWC's earnings will be dedicated to preservation of the Maine North Woods through the Natural Resources Council of Maine.
Yes, she's a hobby farmer. No, her hens can't generally be found on the kitchen island.
There are three horses, two mini donkeys, two barn cats, two dogs, 13 chickens and three ducks on the Painted Pony Farm. The farm gives Allison immeasurable joy (and her husband plenty of maintenance items on the honey-do list.)
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